Benefits SectionTurning your features into benefits will help your visitors understand “why” they should take action. Clarifying how their life will improve bridges the gap between the product/service and the visitor’s wants.

Benefits Sections 

Now, while the Hero Section may be incredibly powerful, by itself, expecting people to immediately take action just by seeing it isn’t recommended.

Instead, you want to continue their journey by introducing them to the benefits of your offer.

That’s where the Benefits Section comes into the picture.

Your Benefits Section is designed to clearly articulate the value that your product or service provides to the user and help differentiate you from your competitors.

The big question you need to answer for them is: why?

While your features will answer “what” your product does, benefits answer “why” they should care.

It helps connect your product or service to the visitor’s needs, desires, or problems they want to solve.

When you’re looking to make sure your features are actually converted into benefits, there’s a quick test you can run called “So you can…”

In essence, you’re taking the feature — let’s say running shoes with gel inside — and adding “so you can…” so you start drawing out the benefit of that feature.

In this example, it would look like: “Running shoes with gel inside so you can experience pain-free walking and reduced foot fatigue.”

The benefit, then, would be “experiencing pain-free walking and reduced foot fatigue”.

As you’re writing your benefits, you want to include the most significant and unique benefits first.

Then, make sure you’re being as specific as possible — instead of saying “save time” reword it to “cut your editing time in half”.

Also, always frame your benefits in terms of the user. Using words like “you” and “your” help make it personal and make it easy to take ownership of the benefit.